Seafood Factory

Seafood Factory Performance Report

EGP · Africa/Cairo · seafoodfactory.com

Today11 Sept 2026 – 12 Sept 2026vs 10 Sept 2026 – 11 Sept 2026
ConnectorsShopify1d agoMeta Ads48d agoGoogle Ads47d agoCreatives48d agoInventory46d agoNPS82d agoAudience spend79d ago
📈 Overview📊 FinOps & Metrics
Total sales
EGP 0
↓ 100.0%0 orders · prev EGP 7,464
Net sales
EGP 0
↓ 100.0%after −EGP 0 discount · −EGP 0 returns
AOV
EGP 0
↓ 100.0%prev EGP 1,866
Business ROAS
—
total ÷ spend · prev —

Sales breakdown

Matches Shopify Analytics → Total sales breakdown
+Gross sales
EGP 0
↓ 100.0%
−Discounts
EGP 0
—
−Returns
EGP 0
—
=Net sales
EGP 0
↓ 100.0%
+Shipping
EGP 0
—
+Taxes
EGP 0
↓ 100.0%
=Total sales
EGP 0
↓ 100.0%
Total ad spend
EGP 0
prev EGP 0
Attributed sales
EGP 0
Shopify last-click · Meta EGP 0 · Google EGP 0
Attributed ROAS
—
Shopify attributed ÷ ad spend · prev —
New customers
0
0 returning · 0% repeat
CAC (proxy)
—
spend ÷ new customers

Churn vs growth

This period compared to the previous equal-length period

Sales growth
-100%
vs previous period
Customer growth
-100%
0 vs 3
AOV growth
-100%
per-order value
Churn rate
100%
3 lapsed
Retention
0%
0 kept
New customers
0
first-ever buyers

Churn = customers who bought in the previous period but not this one. Retention + churn are measured against the 3 customers of the previous period.

Customer segments

Grouped by order count within this period · VIP (6+) · Loyal (3–5) · Repeat (2) · One-time (1) · plus first-ever-in-period

No customer data.

Performance by platform

Spend · purchases · conv. value · cost / purchase · ROAS — each compared to previous period

Meta
ROAS
—
Spend
EGP 0
Purchases
0
Conv. value
EGP 0
Cost / Purchase
—
Google
ROAS
—
Spend
EGP 0
Purchases
0
Conv. value
EGP 0
Cost / Purchase
—

Attribution note: The numbers above are what each ad platform self-reports — typically over-counted (iOS 17+ privacy, ad-blockers, multi-device, 7-day click windows). The Attributed sales KPI and the card below instead use Shopify's own last-click non-direct attribution (the Growth → Channels model), which is the more conservative, store-side truth.

Attributed sales by channel

Shopify last-click non-direct attribution (Growth → Channels model) · which marketing channel drove each order's revenue

Ad-attributed sales
EGP 0
0% of total · Meta + Google
Meta attributed
EGP 0
—
Google attributed
EGP 0
—
Meta (Facebook / Instagram)EGP 0 · 0%
GoogleEGP 0 · 0%
Other (email · referral · organic social)EGP 0 · 0%
Direct / unattributedEGP 0 · 0%

Shopify last-click non-directattribution from each order's customer journey — the same model as Shopify's Growth → Channels report. Meta = any Facebook/Instagram touch (paid or organic); Google = any Google touch. ROAS shown = channel revenue ÷ that platform's ad spend.

Ad spend over time

Daily spend stacked by platform —

No ad spend in this period.

Sales over time

Total Sales (incl. shipping + taxes) · Net Sales (gross − discounts − returns) · Returns

No sales data in this period.

New vs returning customers

0
total
New0
Returning0

New vs returning customers over time

No data in this period.

New vs returning customer sales

No data in this period.

Sales by region

Egyptian governorate — billing cities (Cairo/New Cairo/القاهرة/Maadi/… ) collapsed to their governorate for accuracy

No regional data.

Top cities

Top 15 cities by revenue (city names normalized: abudhabi/Abu Dhabi merged · alain/Al Ain merged · Dubai neighborhoods rolled up)

No location data.

Top products

Ranked by revenue from line-item data

No product data.

What one-time vs returning customers buy

Top products by gross revenue · one-time = customers with a single lifetime order

No basket data for this period.

Out-of-stock

Shopify inventory as of the snapshot nearest the period end · variants with zero or negative stock

Out-of-stock rate
30%
78 of 258 variants out of stock
43 products fully out of stock (209 active)
Out-of-stock products (50)
Meagre Fillet Whole Side (Loot)14 variants
Salmon Fillet Whole Side6 variants
Sea bass Fillet - (Qarous)6 variants
Lobster Tail4 variants
Mantova Extra Virgin Olive Oil -250 /500 gm2 variants
FRESH Salmon Fillet Whole side – Never Frozen2 variants
Jumbo Shrimp - (Peeled - 1000g)out
Super Jumbo Shrimp - (Tail on - 1000g)out
⁨Tuna Saku Fillet (Tuna Sashimi)(sold by weight)out
Fisherman Red Caviar - 50 gmout
Uncle Barns Tempura Flourout
Uncle Barns Panko Breadcrumbs - 1 Kgout
Fisherman Red Caviar - 100 gmout
Smoked Herring fillet - (Renga - 500g)out
Rio Mare Tuna Salad Corn 160gmout
Rio Mare Tuna in Olive Oil 160 gmout
Thai sweet and sour Sauce -320 gmout
Frozen whole Squid - (Sobet - 500g)out
X-Large Shrimp - (Peeled - 1000g)out
Medium - Small Shrimp - (Peeled - 1000g)out
Large Shrimp - (Peeled - 1000g)out
Feseekh Fillet in Oil - (350g)out
Grouper Fish Fillet - (Hamour)out
Mozzarella Sticks - 10 Piecesout
Salmon Fillet Chunkout
Coral Trout Fillet (Nagel - 200g)out
Norwegian Salmon Flakes 400 gmout
Salmon Sashimi Grade (250g)out
Fisherman Smoked Fillets Salmon in vegtable oilout
Fisherman Salmon Fillet In Mustard Creamout
Salmon Steaks 2 Packs OFFERout
Seashelf Salmon Fillet Portion – 360g (10 Packs)out
Colavita Extra Virgin Olive Oil -250 mlout
Colavita Extra Virgin Olive Oil - 500 mlout
Norwegian Salmon Fillet Whole side - 10 sides - 15 kgout
Les Secrets Cajun Seasoningout
Les Secrets La Mer - Fish Spicesout
Jumbo Shrimp - (Peeled - 400g)out
Lamb Weston Twister Fries (750g)out
Steamed Tuna - (100g)out
Tuna Burger - (250g)out
Bluefin Tuna Steak (200g)out
Salmon Portion (360g) + Super Jumbo Shrimp (400g) + Seafood Mix (500g)out
Flying Goose Spicy Mayo Sauce - 200mlout
Baso Extra Virgin Olive Oil 1000gout
Atun Claro Tuna - 110gout
Seashelf White Fish Filletout
Salmon Fillet Prime Cut (250g)out
Salmon Fillet Portion 200g - 2 Packs OFFERout
Spherica Red Caviar -100gmout
Snapshot: 2026-07-27 06:36 UTC

Lost sales from out-of-stock

Proven sellers that are now out of stock · estimated revenue being missed while they stay out

Est. lost sales
EGP 48,863
since these went out of stock
At risk / day
EGP 21,307
recent daily run-rate
Products
17
were selling, now out
ProductOut forEst. lost
Large Shrimp - (Peeled - 1000g)8d · EGP 2,538/dEGP 20,305
Salmon Fillet Whole Side1d · EGP 8,559/dEGP 8,559
Salmon Sashimi Grade (250g)2d · EGP 2,187/dEGP 4,375
Sea bass Fillet - (Qarous)2d · EGP 1,301/dEGP 2,602
⁨Tuna Saku Fillet (Tuna Sashimi)(sold by weight)2d · EGP 1,147/dEGP 2,295
Salmon Fillet Portion 200g - 2 Packs OFFER1d · EGP 1,808/dEGP 1,808
Salmon Portion (360g) + Super Jumbo Shrimp (400g) + Seafood Mix (500g)3d · EGP 560/dEGP 1,680
Lobster Tail2d · EGP 733/dEGP 1,466
Coral Trout Fillet (Nagel - 200g)2d · EGP 529/dEGP 1,058
Salmon Steaks 2 Packs OFFER2d · EGP 473/dEGP 946
Seashelf White Fish Fillet2d · EGP 462/dEGP 923
Salmon Fillet Chunk2d · EGP 431/dEGP 861
Les Secrets Cajun Seasoning11d · EGP 68/dEGP 748
Meagre Fillet Whole Side (Loot)2d · EGP 362/dEGP 723
Les Secrets La Mer - Fish Spices5d · EGP 41/dEGP 205
Uncle Barns Tempura Flour4d · EGP 46/dEGP 185
Mozzarella Sticks - 10 Pieces2d · EGP 62/dEGP 124

Estimate = each product's recent daily sales run-rate (last 45 days it was selling) × days since its last sale. Limited to products that sold on ≥3 days and went out within the last 3 weeks — i.e. proven sellers you're currently losing revenue on. Restocking these recovers the run-rate.

Revenue by sales channel

No channel data.

When customers buy

Hour × day-of-week revenue heatmap

No data to render.